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There are 1 replies, with the last one on 02/25/2010 at 11:20:59 AM by cutecub00
Quote: Google’s Gonna Miss My Money!” Asked about this seemingly unprofitable move during Google’s Q4 analyst Q&A session, Jonathan Rosenberg, Google’s VP of Product Management indicated just how little banning this many advertisers effectively mattered to Google’s financials: Aaron Kessler – (Kaufman Bros): I think there were some reports that you may have filtered out some of your advertisers this quarter on the ad sense side. Can you provide any more details about that? - ED. Note: Obviously the analyst is referring to Adwords not Adsense Nikesh Arora (Google): Obviously we are constantly looking at our advertisers to see whether there is an extraordinary [expand] that is happening. We have thrown in those advertisers who repeatedly attempt to scam users. So we went through one of our regular processes of looking at advertisers and seeing which ones of those we though weren’t adding quality or adding sort of value to our users. In those cases we chose to suspend them permanently.
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