Pay per click (PPC) is an advertising tool used on websites, in which advertisers pay the website company when their ad is clicked on. Search engines advertisers usually bid on keyword phrases while content sites usually charge a fixed price per click over the bidding system.
Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
Pay Per Click Advertising with Azureus
As an online marketing firm, Azureus Hosting & Wesite Solutions gets a lot of small to medium businesses contacting us to help them make money on the web and increase sales. One of the services we offer is a Google Adwords Pay Per Click (PPC) setup.
One statement we hear a lot from our customers is: “I’m already using pay-per-click advertising and it doesn’t work”
This tells us that the Adword account was not setup properly, as pay per click advertising is one of the most profitable methods of advertising available.
After further enquieries, we usually find out that they have setup the Google Adwords campaign themselves , and have invested from $500 to $2,000 in advertising, only to find that they could not achieve any decant results, and based on this they say PPC advertising doesn’t work!
It may be because of the usual misconception that it is easy to make money online. We have been hearing this for years from clients. After many years online, We understand why it is difficult to make money online, and why it will also become even harder in years to come.
When your marketing your website on search engines, like Google, Yahoo etc, you have to be on the first pages to be noticed, and that’s where the challenge lies. That means that from all the advertisers in the country, only 10 can hold a first page position, so only those advertisers which know what they are doing, can afford to compete in a market where the top positions are dominated by clicks of that cost between $2 and $10 per click.
This is why you have to work with a professionals like Azureus Hosting & Website Solutions if you’re serious about succeeding in the PPC game, because Azurues Hosting & Website Solutions knows how to work with your current advertising budget to get the most out of your advertising money.
Without implementing ALL of the PPC points efficiently and with expertise, it is impossible for a small to medium business to compete in an increasingly competitive online market place.
Contact Us today for a quote